Error: Data structure returned is not convertible in the requested format. Try to call this method with the parameters '&format=original&serialize=1'; you will get the original php data structure serialized. The data structure looks like this: $data = array ( 0 => array ( 'idexperiment' => '1', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'AdSidebar', 'description' => 'Displaying the ad either in the top, or sidebar', 'hypothesis' => 'If I display only one LB ad, then my revenue will not decrease because the remaining banner ad would have the same impact.', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'any', 'value' => '', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions', ), 1 => array ( 'metric' => 'nb_conversions_goal_7', ), 2 => array ( 'metric' => 'nb_conversions_goal_3', ), 3 => array ( 'metric' => 'sum_visit_length', ), 4 => array ( 'metric' => 'nb_pageviews', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'archived', 'start_date' => '2016-09-03 23:27:26', 'modified_date' => '2016-10-19 00:57:26', 'end_date' => '2016-10-19 00:53:06', 'variations' => array ( 0 => array ( 'idvariation' => '3', 'name' => 'NoSidebarAd', 'percentage' => NULL, 'redirect_url' => NULL, ), 1 => array ( 'idvariation' => '4', 'name' => 'NoHeaderAd', 'percentage' => NULL, 'redirect_url' => NULL, ), 2 => array ( 'idvariation' => '5', 'name' => 'NoSidebarNoHeaderAd', 'percentage' => NULL, 'redirect_url' => NULL, ), 3 => array ( 'idvariation' => '6', 'name' => 'NoSidebarAdReplacedByAdsense', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2016-09-04 01:27:26', 'end_date_site_timezone' => '2016-10-19 02:53:06', 'date_range_string' => '2016-09-04,2016-10-19', 'duration' => '45 days and 1 hour', ), 1 => array ( 'idexperiment' => '2', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'AgodaText', 'description' => '- Original: I usually use %sthis website%s to book - AgodaBrand: I usually use %sAgoda%s to book - AgodaBrandWhenTravel: When I travel I like to %sbook', 'hypothesis' => 'If I change the text of the agoda link, then I'm hoping to get more clicks', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'contains', 'value' => 'divezone.net/diving', ), 1 => array ( 'attribute' => 'url', 'type' => 'contains', 'value' => 'divezone.net/travel', 'inverted' => '0', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions', ), 1 => array ( 'metric' => 'nb_conversions_goal_8', ), 2 => array ( 'metric' => 'nb_pageviews', ), 3 => array ( 'metric' => 'sum_visit_length', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'archived', 'start_date' => '2016-09-04 00:00:00', 'modified_date' => '2016-10-19 00:57:31', 'end_date' => '2016-09-29 03:33:10', 'variations' => array ( 0 => array ( 'idvariation' => '7', 'name' => 'AgodaBrand', 'percentage' => NULL, 'redirect_url' => NULL, ), 1 => array ( 'idvariation' => '8', 'name' => 'AgodaBrandWhenTravel', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2016-09-04 02:00:00', 'end_date_site_timezone' => '2016-09-29 05:33:10', 'date_range_string' => '2016-09-04,2016-09-29', 'duration' => '25 days and 3 hours', ), 2 => array ( 'idexperiment' => '3', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'AweberFormFooterContent', 'description' => 'Comparing performance when adding aweber form in footer of each page', 'hypothesis' => 'If I add a form to signup to Aweber in the footer of each page, then I'm hoping to get more signup to Aweber because the newsletter form is more visible.', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'any', 'value' => '', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_2', ), 1 => array ( 'metric' => 'nb_conversions_goal_3', ), 2 => array ( 'metric' => 'nb_pageviews', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'archived', 'start_date' => '2016-09-05 02:28:24', 'modified_date' => '2016-10-19 00:57:34', 'end_date' => '2016-09-14 02:33:42', 'variations' => array ( 0 => array ( 'idvariation' => '9', 'name' => 'AweberFormFooter', 'percentage' => NULL, 'redirect_url' => NULL, ), 1 => array ( 'idvariation' => '10', 'name' => 'LikedWhatYouSee', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2016-09-05 04:28:24', 'end_date_site_timezone' => '2016-09-14 04:33:42', 'date_range_string' => '2016-09-05,2016-09-14', 'duration' => '9 days and 0 hours', ), 3 => array ( 'idexperiment' => '4', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'LiveaboardBookNowButton', 'description' => 'Comparing text on the orange button', 'hypothesis' => 'if I change the button text, then I'm hoping to have more clicks to LB.com, because the button will be more attractive', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'any', 'value' => '', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_7', ), 1 => array ( 'metric' => 'nb_pageviews', ), 2 => array ( 'metric' => 'sum_visit_length', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'archived', 'start_date' => '2016-09-14 04:13:42', 'modified_date' => '2016-10-24 02:59:00', 'end_date' => '2016-10-19 00:57:49', 'variations' => array ( 0 => array ( 'idvariation' => '11', 'name' => 'CheckPrices', 'percentage' => NULL, 'redirect_url' => NULL, ), 1 => array ( 'idvariation' => '12', 'name' => 'BookNow', 'percentage' => NULL, 'redirect_url' => NULL, ), 2 => array ( 'idvariation' => '13', 'name' => 'CheckRatesAvailability', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2016-09-14 06:13:42', 'end_date_site_timezone' => '2016-10-19 02:57:49', 'date_range_string' => '2016-09-14,2016-10-19', 'duration' => '34 days and 20 hours', ), 4 => array ( 'idexperiment' => '5', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'MyExperiment', 'description' => 'Comparing blue and red buy now button color', 'hypothesis' => 'If I change the buy now button color, then I am hoping to sell more products because the button will be more visible.', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'any', 'value' => '', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'archived', 'start_date' => '2016-12-19 00:00:00', 'modified_date' => '2017-05-23 03:47:55', 'end_date' => '2017-01-25 08:21:30', 'variations' => array ( 0 => array ( 'idvariation' => '14', 'name' => 'Variation1', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2016-12-19 01:00:00', 'end_date_site_timezone' => '2017-01-25 09:21:30', 'date_range_string' => '2016-12-19,2017-01-25', 'duration' => '37 days and 8 hours', ), 5 => array ( 'idexperiment' => '6', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'LiveaboardPagesFooterLink', 'description' => 'Comparing CTA link text on liveboard/ pages', 'hypothesis' => 'If I change the text to liveaboard.com in the footer of liveaboard pages, then i'm hoping to get more clicks to liveaboard.com', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'contains', 'value' => 'divezone.net/liveaboard', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_7', ), 1 => array ( 'metric' => 'sum_visit_length', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'archived', 'start_date' => '2016-12-12 23:33:18', 'modified_date' => '2017-01-25 08:21:21', 'end_date' => '2017-01-25 08:21:21', 'variations' => array ( 0 => array ( 'idvariation' => '15', 'name' => 'ClickHereToCheckPricesText', 'percentage' => NULL, 'redirect_url' => NULL, ), 1 => array ( 'idvariation' => '16', 'name' => 'CheckPricesButton', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2016-12-13 00:33:18', 'end_date_site_timezone' => '2017-01-25 09:21:21', 'date_range_string' => '2016-12-13,2017-01-25', 'duration' => '43 days and 8 hours', ), 6 => array ( 'idexperiment' => '8', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '10', 'name' => 'DivingTableOfContents', 'description' => 'Compare page with table of contents to page without', 'hypothesis' => 'If we remove the table of contents on diving pages, then more users will click the affiliate links, because the user will have less information to deal with.', 'included_targets' => array ( 0 => array ( 'attribute' => 'path', 'inverted' => '0', 'type' => 'starts_with', 'value' => '/diving/', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_7', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'archived', 'start_date' => '2018-06-12 19:46:48', 'modified_date' => '2018-06-12 19:56:28', 'end_date' => '2018-06-12 19:54:59', 'variations' => array ( 0 => array ( 'idvariation' => '20', 'name' => 'WithoutTableOfContents', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2018-06-12 21:46:48', 'end_date_site_timezone' => '2018-06-12 21:54:59', 'date_range_string' => '2018-06-12,2018-06-12', 'duration' => '0 hours', ), 7 => array ( 'idexperiment' => '9', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'AffiliateLinkEffectiveness', 'description' => 'Comparing overall effectiveness of different ads on diving pages.', 'hypothesis' => 'If I remove one of the affiliate links/ads on the diving pages, then I will not see a decrease in conversions, because they are not effective and thus could be removed/changed.', 'included_targets' => array ( 0 => array ( 'attribute' => 'path', 'inverted' => '0', 'type' => 'starts_with', 'value' => '/diving/', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_7', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'running', 'start_date' => '2018-05-01 19:46:49', 'modified_date' => '2018-06-12 19:46:49', 'end_date' => NULL, 'variations' => array ( 0 => array ( 'idvariation' => '21', 'name' => 'WithoutLastAd', 'percentage' => NULL, 'redirect_url' => NULL, ), 1 => array ( 'idvariation' => '22', 'name' => 'WithoutRightSidebarLink', 'percentage' => NULL, 'redirect_url' => NULL, ), 2 => array ( 'idvariation' => '23', 'name' => 'WithoutGoogleAds', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2018-05-01 21:46:49', 'end_date_site_timezone' => NULL, 'date_range_string' => '2018-05-01,2019-08-25', 'duration' => '480 days and 11 hours', ), 8 => array ( 'idexperiment' => '10', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'IDivedThereLinkMove', 'description' => 'Compare link target of "I dived there" button.', 'hypothesis' => 'If the "I dived there" button links to the actual comment form instead of the start of the comment section, then there will be more comments, because users will be able to see the form.', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'contains', 'value' => '/diving/', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_9', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'running', 'start_date' => '2018-05-01 11:30:39', 'modified_date' => '2018-06-14 11:30:39', 'end_date' => NULL, 'variations' => array ( 0 => array ( 'idvariation' => '24', 'name' => 'LinkToCommentForm', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2018-05-01 13:30:39', 'end_date_site_timezone' => NULL, 'date_range_string' => '2018-05-01,2019-08-25', 'duration' => '480 days and 19 hours', ), 9 => array ( 'idexperiment' => '11', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'JobsListingCallToActionChange', 'description' => 'Compare user oriented vs action oriented call to actions.', 'hypothesis' => 'If I change the call to actions on the job listing page to be user oriented instead of action oriented, then there will be more job postings.', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'equals_simple', 'value' => 'https://divezone.net/jobs', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_5', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'running', 'start_date' => '2018-05-01 11:28:04', 'modified_date' => '2018-06-14 11:28:04', 'end_date' => NULL, 'variations' => array ( 0 => array ( 'idvariation' => '25', 'name' => 'UserOrientedCTA', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2018-05-01 13:28:04', 'end_date_site_timezone' => NULL, 'date_range_string' => '2018-05-01,2019-08-25', 'duration' => '480 days and 19 hours', ), 10 => array ( 'idexperiment' => '12', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'JobPageRelevantCallToAction', 'description' => 'Remove top two CTAs on individual job page & replace w/ 'Apply now!' CTA.', 'hypothesis' => 'If I change the top CTAs on the individual job page to be an action about the job, then more users will apply to jobs.', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'contains', 'value' => '/jobs/view/', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_4', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'running', 'start_date' => '2018-05-01 11:28:12', 'modified_date' => '2018-06-14 11:28:12', 'end_date' => NULL, 'variations' => array ( 0 => array ( 'idvariation' => '26', 'name' => 'ApplyNow', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2018-05-01 13:28:12', 'end_date_site_timezone' => NULL, 'date_range_string' => '2018-05-01,2019-08-25', 'duration' => '480 days and 19 hours', ), 11 => array ( 'idexperiment' => '13', 'idsite' => '1', 'confidence_threshold' => '95.0', 'mde_relative' => '15', 'name' => 'DivingPageTitles', 'description' => 'Comparing different titles for the diving page.', 'hypothesis' => 'If I change the title of diving pages, I will see more affiliate link clicks, because users will be more engaged.', 'included_targets' => array ( 0 => array ( 'attribute' => 'url', 'inverted' => '0', 'type' => 'contains', 'value' => '/diving/', ), ), 'excluded_targets' => array ( ), 'success_metrics' => array ( 0 => array ( 'metric' => 'nb_conversions_goal_7', ), ), 'percentage_participants' => '100', 'original_redirect_url' => NULL, 'status' => 'running', 'start_date' => '2018-05-01 11:03:54', 'modified_date' => '2018-06-15 11:03:54', 'end_date' => NULL, 'variations' => array ( 0 => array ( 'idvariation' => '27', 'name' => 'Plain', 'percentage' => NULL, 'redirect_url' => NULL, ), 1 => array ( 'idvariation' => '28', 'name' => 'Remarkable', 'percentage' => NULL, 'redirect_url' => NULL, ), 2 => array ( 'idvariation' => '29', 'name' => 'Exciting', 'percentage' => NULL, 'redirect_url' => NULL, ), ), 'start_date_site_timezone' => '2018-05-01 13:03:54', 'end_date_site_timezone' => NULL, 'date_range_string' => '2018-05-01,2019-08-25', 'duration' => '480 days and 20 hours', ), );