Error: Data structure returned is not convertible in the requested format. Try to call this method with the parameters '&format=original&serialize=1'; you will get the original php data structure serialized. The data structure looks like this: $data = array ( 0 => array ( 'category' => 'Visitors', 'metrics' => array ( 0 => array ( 'uniqueId' => 'avg_sum_actions_per_visits', 'name' => 'Avg. Actions In Visit Per Visit', 'description' => 'Average value of "Actions In Visit" per "Visits".', ), 1 => array ( 'uniqueId' => 'avg_sum_corehome_visitordayssincefirst_per_visits', 'name' => 'Avg. Days Since First Visit Per Visit', 'description' => 'Average value of "Days since first visit" per "Visits".', ), 2 => array ( 'uniqueId' => 'avg_sum_corehome_visitordayssinceorder_per_visits', 'name' => 'Avg. Days Since Last Ecommerce Order Per Visit', 'description' => 'Average value of "Days since last Ecommerce order" per "Visits".', ), 3 => array ( 'uniqueId' => 'avg_sum_events_totalevents_per_visits', 'name' => 'Avg. Events Per Visit', 'description' => 'Average value of "Events" per "Visits".', ), 4 => array ( 'uniqueId' => 'avg_sum_actions_visittotalinteractions_per_visits', 'name' => 'Avg. Number Of Interactions Per Visit', 'description' => 'Average value of "Number of Interactions" per "Visits".', ), 5 => array ( 'uniqueId' => 'avg_sum_actions_visittotalsearches_per_visits', 'name' => 'Avg. Number Of Internal Searches Per Visit', 'description' => 'Average value of "Number of Internal Searches" per "Visits".', ), 6 => array ( 'uniqueId' => 'avg_sum_corehome_visittotaltime_per_visits', 'name' => 'Avg. Visit Duration (in Seconds) Per Visit', 'description' => 'Average value of "Visit Duration (in seconds)" per "Visits".', ), 7 => array ( 'uniqueId' => 'avg_sum_visitorinterest_visitsbydayssincelastvisit_per_visits', 'name' => 'Avg. Visits By Days Since Last Visit Per Visit', 'description' => 'Average value of "Visits by days since last visit" per "Visits".', ), 8 => array ( 'uniqueId' => 'bounce_rate', 'name' => 'Bounce Rate', 'description' => 'The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.', ), 9 => array ( 'uniqueId' => 'bounce_count', 'name' => 'Bounces', 'description' => 'Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.', ), 10 => array ( 'uniqueId' => 'visits_conversion_rate', 'name' => 'Conversion Rate', 'description' => 'The percentage of visits that triggered a goal conversion.', ), 11 => array ( 'uniqueId' => 'max_actions', 'name' => 'Max Actions In Visit', 'description' => 'The maximum value for Actions In Visit', ), 12 => array ( 'uniqueId' => 'max_corehome_visitordayssincefirst', 'name' => 'Max Days Since First Visit', 'description' => 'The maximum value for Days since first visit', ), 13 => array ( 'uniqueId' => 'max_corehome_visitordayssinceorder', 'name' => 'Max Days Since Last Ecommerce Order', 'description' => 'The maximum value for Days since last Ecommerce order', ), 14 => array ( 'uniqueId' => 'max_events_totalevents', 'name' => 'Max Events', 'description' => 'The maximum value for Events', ), 15 => array ( 'uniqueId' => 'max_actions_visittotalinteractions', 'name' => 'Max Number Of Interactions', 'description' => 'The maximum value for Number of Interactions', ), 16 => array ( 'uniqueId' => 'max_actions_visittotalsearches', 'name' => 'Max Number Of Internal Searches', 'description' => 'The maximum value for Number of Internal Searches', ), 17 => array ( 'uniqueId' => 'max_corehome_visittotaltime', 'name' => 'Max Visit Duration (in Seconds)', 'description' => 'The maximum value for Visit Duration (in seconds)', ), 18 => array ( 'uniqueId' => 'max_visitorinterest_visitsbydayssincelastvisit', 'name' => 'Max Visits By Days Since Last Visit', 'description' => 'The maximum value for Visits by days since last visit', ), 19 => array ( 'uniqueId' => 'sum_actions', 'name' => 'Total Actions In Visit', 'description' => 'The total number (sum) of Actions In Visit', ), 20 => array ( 'uniqueId' => 'sum_corehome_visitordayssincefirst', 'name' => 'Total Days Since First Visit', 'description' => 'The total number (sum) of Days since first visit', ), 21 => array ( 'uniqueId' => 'sum_corehome_visitordayssinceorder', 'name' => 'Total Days Since Last Ecommerce Order', 'description' => 'The total number (sum) of Days since last Ecommerce order', ), 22 => array ( 'uniqueId' => 'sum_events_totalevents', 'name' => 'Total Events', 'description' => 'The total number (sum) of Events', ), 23 => array ( 'uniqueId' => 'sum_actions_visittotalinteractions', 'name' => 'Total Number Of Interactions', 'description' => 'The total number (sum) of Number of Interactions', ), 24 => array ( 'uniqueId' => 'sum_actions_visittotalsearches', 'name' => 'Total Number Of Internal Searches', 'description' => 'The total number (sum) of Number of Internal Searches', ), 25 => array ( 'uniqueId' => 'sum_corehome_visittotaltime', 'name' => 'Total Visit Duration (in Seconds)', 'description' => 'The total number (sum) of Visit Duration (in seconds)', ), 26 => array ( 'uniqueId' => 'sum_visitorinterest_visitsbydayssincelastvisit', 'name' => 'Total Visits By Days Since Last Visit', 'description' => 'The total number (sum) of Visits by days since last visit', ), 27 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_browserengine', 'name' => 'Unique Browser Engines', 'description' => 'The unique number of Browser engines', ), 28 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_browserversion', 'name' => 'Unique Browser Versions', 'description' => 'The unique number of Browser versions', ), 29 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_browsername', 'name' => 'Unique Browsers', 'description' => 'The unique number of Browsers', ), 30 => array ( 'uniqueId' => 'nb_uniq_marketingcampaignsreporting_campaignid', 'name' => 'Unique Campaign Id', 'description' => 'The unique number of Campaign Id', ), 31 => array ( 'uniqueId' => 'nb_uniq_marketingcampaignsreporting_campaigncontent', 'name' => 'Unique Content', 'description' => 'The unique number of Content', ), 32 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_devicebrand', 'name' => 'Unique Device Brands', 'description' => 'The unique number of Device brands', ), 33 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_devicemodel', 'name' => 'Unique Device Models', 'description' => 'The unique number of Device models', ), 34 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_devicetype', 'name' => 'Unique Device Types', 'description' => 'The unique number of Device types', ), 35 => array ( 'uniqueId' => 'nb_uniq_marketingcampaignsreporting_campaignkeyword', 'name' => 'Unique Keyword', 'description' => 'The unique number of Keyword', ), 36 => array ( 'uniqueId' => 'nb_uniq_corehome_idsite', 'name' => 'Unique Measurables', 'description' => 'The unique number of Measurables', ), 37 => array ( 'uniqueId' => 'nb_uniq_marketingcampaignsreporting_campaignmedium', 'name' => 'Unique Medium', 'description' => 'The unique number of Medium', ), 38 => array ( 'uniqueId' => 'nb_uniq_marketingcampaignsreporting_campaignname', 'name' => 'Unique Name', 'description' => 'The unique number of Name', ), 39 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_osversion', 'name' => 'Unique Operating System Versions', 'description' => 'The unique number of Operating System versions', ), 40 => array ( 'uniqueId' => 'nb_uniq_devicesdetection_os', 'name' => 'Unique Operating Systems', 'description' => 'The unique number of Operating systems', ), 41 => array ( 'uniqueId' => 'nb_uniq_resolution_resolution', 'name' => 'Unique Resolutions', 'description' => 'The unique number of Resolutions', ), 42 => array ( 'uniqueId' => 'nb_uniq_marketingcampaignsreporting_campaignsource', 'name' => 'Unique Source', 'description' => 'The unique number of Source', ), 43 => array ( 'uniqueId' => 'nb_uniq_corehome_userid', 'name' => 'Unique User IDs', 'description' => 'The unique number of User IDs', ), 44 => array ( 'uniqueId' => 'nb_uniq_customdimension_customdimension1', 'name' => 'Unique User Type', 'description' => 'The unique number of User Type', ), 45 => array ( 'uniqueId' => 'nb_uniq_corehome_visitgoalbuyer', 'name' => 'Unique Visit Ecommerce Status At The End Of The Visit', 'description' => 'The unique number of Visit Ecommerce status at the end of the visit', ), 46 => array ( 'uniqueId' => 'nb_uniq_corehome_visitorreturning', 'name' => 'Unique Visit Types', 'description' => 'The unique number of Visit types', ), 47 => array ( 'uniqueId' => 'nb_uniq_corehome_visitip', 'name' => 'Unique Visitor IPs', 'description' => 'The unique number of Visitor IPs', ), 48 => array ( 'uniqueId' => 'nb_uniq_visitors', 'name' => 'Unique Visitors', 'description' => 'The unique number of Visitors', ), 49 => array ( 'uniqueId' => 'nb_uniq_visitors_fingerprints', 'name' => 'Visitor_Fingerprint', 'description' => 'The unique number of Visitors', ), 50 => array ( 'uniqueId' => 'nb_visits', 'name' => 'Visits', 'description' => 'If a visitor comes to your website for the first time or if they visit a page more than 30 minutes after their last page view, this will be recorded as a new visit.', ), 51 => array ( 'uniqueId' => 'nb_visits_converted', 'name' => 'Visits With Conversions', 'description' => '', ), ), 'orderId' => 5, ), 1 => array ( 'category' => 'Visit Location', 'metrics' => array ( 0 => array ( 'uniqueId' => 'nb_uniq_usercountry_city', 'name' => 'Unique Cities', 'description' => 'The unique number of Cities', ), 1 => array ( 'uniqueId' => 'nb_uniq_usercountry_continent', 'name' => 'Unique Continents', 'description' => 'The unique number of Continents', ), 2 => array ( 'uniqueId' => 'nb_uniq_usercountry_country', 'name' => 'Unique Countries', 'description' => 'The unique number of Countries', ), 3 => array ( 'uniqueId' => 'nb_uniq_userlanguage_language', 'name' => 'Unique Languages', 'description' => 'The unique number of Languages', ), 4 => array ( 'uniqueId' => 'nb_uniq_usercountry_latitude', 'name' => 'Unique Latitudes', 'description' => 'The unique number of Latitudes', ), 5 => array ( 'uniqueId' => 'nb_uniq_usercountry_longitude', 'name' => 'Unique Longitudes', 'description' => 'The unique number of Longitudes', ), 6 => array ( 'uniqueId' => 'nb_uniq_usercountry_region', 'name' => 'Unique Regions', 'description' => 'The unique number of Regions', ), 7 => array ( 'uniqueId' => 'nb_uniq_geoip2_region', 'name' => 'Unique Regions', 'description' => 'The unique number of Regions', ), ), 'orderId' => 7, ), 2 => array ( 'category' => 'Custom Variables', 'metrics' => array ( 0 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariableconversion1', 'name' => 'Unique Custom Variable Value 1 (scope Conversion)', 'description' => 'The unique number of Custom Variable value 1 (scope conversion)', ), 1 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablepage1', 'name' => 'Unique Custom Variable Value 1 (scope Page)', 'description' => 'The unique number of Custom Variable value 1 (scope page)', ), 2 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablevisit1', 'name' => 'Unique Custom Variable Value 1 (scope Visit)', 'description' => 'The unique number of Custom Variable value 1 (scope visit)', ), 3 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariableconversion2', 'name' => 'Unique Custom Variable Value 2 (scope Conversion)', 'description' => 'The unique number of Custom Variable value 2 (scope conversion)', ), 4 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablepage2', 'name' => 'Unique Custom Variable Value 2 (scope Page)', 'description' => 'The unique number of Custom Variable value 2 (scope page)', ), 5 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablevisit2', 'name' => 'Unique Custom Variable Value 2 (scope Visit)', 'description' => 'The unique number of Custom Variable value 2 (scope visit)', ), 6 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariableconversion3', 'name' => 'Unique Custom Variable Value 3 (scope Conversion)', 'description' => 'The unique number of Custom Variable value 3 (scope conversion)', ), 7 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablepage3', 'name' => 'Unique Custom Variable Value 3 (scope Page)', 'description' => 'The unique number of Custom Variable value 3 (scope page)', ), 8 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablevisit3', 'name' => 'Unique Custom Variable Value 3 (scope Visit)', 'description' => 'The unique number of Custom Variable value 3 (scope visit)', ), 9 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariableconversion4', 'name' => 'Unique Custom Variable Value 4 (scope Conversion)', 'description' => 'The unique number of Custom Variable value 4 (scope conversion)', ), 10 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablepage4', 'name' => 'Unique Custom Variable Value 4 (scope Page)', 'description' => 'The unique number of Custom Variable value 4 (scope page)', ), 11 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablevisit4', 'name' => 'Unique Custom Variable Value 4 (scope Visit)', 'description' => 'The unique number of Custom Variable value 4 (scope visit)', ), 12 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariableconversion5', 'name' => 'Unique Custom Variable Value 5 (scope Conversion)', 'description' => 'The unique number of Custom Variable value 5 (scope conversion)', ), 13 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablepage5', 'name' => 'Unique Custom Variable Value 5 (scope Page)', 'description' => 'The unique number of Custom Variable value 5 (scope page)', ), 14 => array ( 'uniqueId' => 'nb_uniq_customvariables_customvariablevisit5', 'name' => 'Unique Custom Variable Value 5 (scope Visit)', 'description' => 'The unique number of Custom Variable value 5 (scope visit)', ), ), 'orderId' => 8, ), 3 => array ( 'category' => 'Behaviour', 'metrics' => array ( 0 => array ( 'uniqueId' => 'avg_page_generation_time', 'name' => 'Avg. Generation Time', 'description' => 'Average value of "Page Generation time" per "Pageviews with generation time".', ), 1 => array ( 'uniqueId' => 'hits', 'name' => 'Hits', 'description' => 'The unique number of Actions', ), 2 => array ( 'uniqueId' => 'max_actions_interactionposition', 'name' => 'Max Interaction Position', 'description' => 'The maximum value for Interaction Position', ), 3 => array ( 'uniqueId' => 'max_actions_pagegenerationtime', 'name' => 'Max Page Generation Time', 'description' => 'The maximum value for Page Generation time', ), 4 => array ( 'uniqueId' => 'pageviews', 'name' => 'Pageviews', 'description' => 'The number of times this page was visited.', ), 5 => array ( 'uniqueId' => 'pageviews_with_generation_time', 'name' => 'Pageviews With Generation Time', 'description' => 'The number of entries that have a value set for Page Generation time', ), 6 => array ( 'uniqueId' => 'sum_actions_interactionposition', 'name' => 'Total Interaction Position', 'description' => 'The total number (sum) of Interaction Position', ), 7 => array ( 'uniqueId' => 'sum_actions_pagegenerationtime', 'name' => 'Total Page Generation Time', 'description' => 'The total number (sum) of Page Generation time', ), 8 => array ( 'uniqueId' => 'nb_uniq_actions_clickedurl', 'name' => 'Unique Clicked URLs', 'description' => 'The unique number of Clicked URLs', ), 9 => array ( 'uniqueId' => 'nb_uniq_contents_contentinteraction', 'name' => 'Unique Content Interactions', 'description' => 'The unique number of Content Interactions', ), 10 => array ( 'uniqueId' => 'nb_uniq_contents_contentname', 'name' => 'Unique Content Names', 'description' => 'The unique number of Content Names', ), 11 => array ( 'uniqueId' => 'nb_uniq_contents_contentpiece', 'name' => 'Unique Content Pieces', 'description' => 'The unique number of Content Pieces', ), 12 => array ( 'uniqueId' => 'nb_uniq_contents_contenttarget', 'name' => 'Unique Content Targets', 'description' => 'The unique number of Content Targets', ), 13 => array ( 'uniqueId' => 'nb_uniq_actions_downloadurl', 'name' => 'Unique Download URLs', 'description' => 'The unique number of Download URLs', ), 14 => array ( 'uniqueId' => 'nb_uniq_actions_entrypagetitle', 'name' => 'Unique Entry Page Titles', 'description' => 'The unique number of Entry Page Titles', ), 15 => array ( 'uniqueId' => 'nb_uniq_actions_entrypageurl', 'name' => 'Unique Entry Page URLs', 'description' => 'The unique number of Entry Page URLs', ), 16 => array ( 'uniqueId' => 'nb_uniq_actions_exitpagetitle', 'name' => 'Unique Exit Page Titles', 'description' => 'The unique number of Exit Page Titles', ), 17 => array ( 'uniqueId' => 'nb_uniq_actions_exitpageurl', 'name' => 'Unique Exit Page URLs', 'description' => 'The unique number of Exit Page URLs', ), 18 => array ( 'uniqueId' => 'nb_uniq_actions_searchkeyword', 'name' => 'Unique Keywords (Site Search)', 'description' => 'The unique number of Keywords (Site Search)', ), 19 => array ( 'uniqueId' => 'nb_uniq_customdimension_customdimension2', 'name' => 'Unique Page Author', 'description' => 'The unique number of Page Author', ), 20 => array ( 'uniqueId' => 'nb_uniq_customdimension_customdimension4', 'name' => 'Unique Page Location', 'description' => 'The unique number of Page Location', ), 21 => array ( 'uniqueId' => 'nb_uniq_actions_pagetitle', 'name' => 'Unique Page Titles', 'description' => 'The unique number of Page Titles', ), 22 => array ( 'uniqueId' => 'nb_uniq_customdimension_customdimension5', 'name' => 'Unique Page Type', 'description' => 'The unique number of Page Type', ), 23 => array ( 'uniqueId' => 'nb_uniq_actions_pageurl', 'name' => 'Unique Page URLs', 'description' => 'The unique number of Page URLs', ), ), 'orderId' => 10, ), 4 => array ( 'category' => 'Events', 'metrics' => array ( 0 => array ( 'uniqueId' => 'avg_event_value', 'name' => 'Average Value', 'description' => 'Average value of "Event value" per "Events with a value".', ), 1 => array ( 'uniqueId' => 'events_with_event_value', 'name' => 'Events With A Value', 'description' => 'Number of events where an Event value was set', ), 2 => array ( 'uniqueId' => 'max_events_eventvalue', 'name' => 'Max Event Value', 'description' => 'The maximum value for this event', ), 3 => array ( 'uniqueId' => 'min_events_eventvalue', 'name' => 'Min Event Value', 'description' => 'The minimum value for this event', ), 4 => array ( 'uniqueId' => 'sum_events_eventvalue', 'name' => 'Total Event Value', 'description' => 'The total number (sum) of Event value', ), 5 => array ( 'uniqueId' => 'nb_uniq_events_eventaction', 'name' => 'Unique Event Actions', 'description' => 'The unique number of Event Actions', ), 6 => array ( 'uniqueId' => 'nb_uniq_events_eventcategory', 'name' => 'Unique Event Categories', 'description' => 'The unique number of Event Categories', ), 7 => array ( 'uniqueId' => 'nb_uniq_events_eventname', 'name' => 'Unique Event Names', 'description' => 'The unique number of Event Names', ), 8 => array ( 'uniqueId' => 'nb_uniq_events_eventurl', 'name' => 'Unique Event URLs', 'description' => 'The unique number of Event URLs', ), ), 'orderId' => 12, ), 5 => array ( 'category' => 'Acquisition', 'metrics' => array ( 0 => array ( 'uniqueId' => 'nb_uniq_referrers_referrertype', 'name' => 'Unique Channel Types', 'description' => 'The unique number of Channel Types', ), 1 => array ( 'uniqueId' => 'nb_uniq_referrers_keyword', 'name' => 'Unique Keywords', 'description' => 'The unique number of Keywords', ), 2 => array ( 'uniqueId' => 'nb_uniq_referrers_referrername', 'name' => 'Unique Referrer Names', 'description' => 'The unique number of Referrer Names', ), 3 => array ( 'uniqueId' => 'nb_uniq_referrers_referrerurl', 'name' => 'Unique Referrer URLs', 'description' => 'The unique number of Referrer URLs', ), ), 'orderId' => 15, ), 6 => array ( 'category' => 'Ecommerce', 'metrics' => array ( 0 => array ( 'uniqueId' => 'avg_sum_ecommerce_revenuediscount_per_uniq_orders', 'name' => 'Avg. Discount Per Order ID', 'description' => 'Average value of "Discount" per "Order ID".', ), 1 => array ( 'uniqueId' => 'avg_sum_ecommerce_items_per_uniq_orders', 'name' => 'Avg. Number Of Items In Cart Per Order ID', 'description' => 'Average value of "Number of Items in Cart" per "Order ID".', ), 2 => array ( 'uniqueId' => 'avg_sum_ecommerce_revenue_per_uniq_orders', 'name' => 'Avg. Order Value Per Order ID', 'description' => 'Average value of "Order value" per "Order ID".', ), 3 => array ( 'uniqueId' => 'avg_sum_ecommerce_revenueshipping_per_uniq_orders', 'name' => 'Avg. Shipping Per Order ID', 'description' => 'Average value of "Shipping" per "Order ID".', ), 4 => array ( 'uniqueId' => 'avg_sum_ecommerce_revenuesubtotal_per_uniq_orders', 'name' => 'Avg. Subtotal Per Order ID', 'description' => 'Average value of "Subtotal" per "Order ID".', ), 5 => array ( 'uniqueId' => 'avg_sum_ecommerce_revenuetax_per_uniq_orders', 'name' => 'Avg. Tax Per Order ID', 'description' => 'Average value of "Tax" per "Order ID".', ), 6 => array ( 'uniqueId' => 'max_ecommerce_revenuediscount', 'name' => 'Max Discount', 'description' => 'The maximum value for Discount', ), 7 => array ( 'uniqueId' => 'max_ecommerce_items', 'name' => 'Max Number Of Items In Cart', 'description' => 'The maximum value for Number of Items in Cart', ), 8 => array ( 'uniqueId' => 'max_ecommerce_revenue', 'name' => 'Max Order Value', 'description' => 'The maximum value for Order value', ), 9 => array ( 'uniqueId' => 'max_ecommerce_productprice', 'name' => 'Max Product Price', 'description' => 'The maximum value for Product Price', ), 10 => array ( 'uniqueId' => 'max_ecommerce_productquantity', 'name' => 'Max Product Quantity', 'description' => 'The maximum value for Product Quantity', ), 11 => array ( 'uniqueId' => 'max_ecommerce_revenueshipping', 'name' => 'Max Shipping', 'description' => 'The maximum value for Shipping', ), 12 => array ( 'uniqueId' => 'max_ecommerce_revenuesubtotal', 'name' => 'Max Subtotal', 'description' => 'The maximum value for Subtotal', ), 13 => array ( 'uniqueId' => 'max_ecommerce_revenuetax', 'name' => 'Max Tax', 'description' => 'The maximum value for Tax', ), 14 => array ( 'uniqueId' => 'nb_uniq_orders', 'name' => 'Order ID', 'description' => 'The unique number of Orders', ), 15 => array ( 'uniqueId' => 'sum_ecommerce_revenuediscount', 'name' => 'Total Discount', 'description' => 'The total number (sum) of Discount', ), 16 => array ( 'uniqueId' => 'sum_ecommerce_items', 'name' => 'Total Number Of Items In Cart', 'description' => 'The total number (sum) of Number of Items in Cart', ), 17 => array ( 'uniqueId' => 'sum_ecommerce_revenue', 'name' => 'Total Order Value', 'description' => 'The total number (sum) of Order value', ), 18 => array ( 'uniqueId' => 'sum_ecommerce_productprice', 'name' => 'Total Product Price', 'description' => 'The total number (sum) of Product Price', ), 19 => array ( 'uniqueId' => 'sum_ecommerce_productquantity', 'name' => 'Total Product Quantity', 'description' => 'The total number (sum) of Product Quantity', ), 20 => array ( 'uniqueId' => 'sum_ecommerce_revenueshipping', 'name' => 'Total Shipping', 'description' => 'The total number (sum) of Shipping', ), 21 => array ( 'uniqueId' => 'sum_ecommerce_revenuesubtotal', 'name' => 'Total Subtotal', 'description' => 'The total number (sum) of Subtotal', ), 22 => array ( 'uniqueId' => 'sum_ecommerce_revenuetax', 'name' => 'Total Tax', 'description' => 'The total number (sum) of Tax', ), 23 => array ( 'uniqueId' => 'nb_uniq_ecommerce_productname', 'name' => 'Unique Product Names', 'description' => 'The unique number of Product Names', ), 24 => array ( 'uniqueId' => 'nb_uniq_ecommerce_productsku', 'name' => 'Unique Product SKUs', 'description' => 'The unique number of Product SKUs', ), ), 'orderId' => 20, ), 7 => array ( 'category' => 'Goals', 'metrics' => array ( 0 => array ( 'uniqueId' => 'goal_8_conversion_uniq_visitors_rate', 'name' => '"Goal Agoda Click" Conversion Rate', 'description' => 'The ratio of "Conversions goal "Agoda click" (ID 8 )" out of all "Visitors".', ), 1 => array ( 'uniqueId' => 'goal_7_conversion_uniq_visitors_rate', 'name' => '"Goal Liveaboard.com Click" Conversion Rate', 'description' => 'The ratio of "Conversions goal "Liveaboard.com click" (ID 7 )" out of all "Visitors".', ), 2 => array ( 'uniqueId' => 'goal_4_conversion_uniq_visitors_rate', 'name' => '"Goal New Job Application" Conversion Rate', 'description' => 'The ratio of "Conversions goal "New Job Application" (ID 4 )" out of all "Visitors".', ), 3 => array ( 'uniqueId' => 'goal_6_conversion_uniq_visitors_rate', 'name' => '"Goal New Resume" Conversion Rate', 'description' => 'The ratio of "Conversions goal "New Resume" (ID 6 )" out of all "Visitors".', ), 4 => array ( 'uniqueId' => 'goal_10_conversion_uniq_visitors_rate', 'name' => '"Goal Newsletter Signup" Conversion Rate', 'description' => 'The ratio of "Conversions goal "Newsletter Signup" (ID 10 )" out of all "Visitors".', ), 5 => array ( 'uniqueId' => 'goal_9_conversion_uniq_visitors_rate', 'name' => '"Goal User Comments" Conversion Rate', 'description' => 'The ratio of "Conversions goal "User Comments" (ID 9 )" out of all "Visitors".', ), 6 => array ( 'uniqueId' => 'goal_5_conversion_uniq_visitors_rate', 'name' => '"Goal View Submit Job" Conversion Rate', 'description' => 'The ratio of "Conversions goal "View Submit Job" (ID 5 )" out of all "Visitors".', ), 7 => array ( 'uniqueId' => 'goal_8_conversion', 'name' => 'Conversions Goal "Agoda Click" (ID 8 )', 'description' => 'The number of times this goal was converted.', ), 8 => array ( 'uniqueId' => 'goal_7_conversion', 'name' => 'Conversions Goal "Liveaboard.com Click" (ID 7 )', 'description' => 'The number of times this goal was converted.', ), 9 => array ( 'uniqueId' => 'goal_4_conversion', 'name' => 'Conversions Goal "New Job Application" (ID 4 )', 'description' => 'The number of times this goal was converted.', ), 10 => array ( 'uniqueId' => 'goal_6_conversion', 'name' => 'Conversions Goal "New Resume" (ID 6 )', 'description' => 'The number of times this goal was converted.', ), 11 => array ( 'uniqueId' => 'goal_10_conversion', 'name' => 'Conversions Goal "Newsletter Signup" (ID 10 )', 'description' => 'The number of times this goal was converted.', ), 12 => array ( 'uniqueId' => 'goal_9_conversion', 'name' => 'Conversions Goal "User Comments" (ID 9 )', 'description' => 'The number of times this goal was converted.', ), 13 => array ( 'uniqueId' => 'goal_5_conversion', 'name' => 'Conversions Goal "View Submit Job" (ID 5 )', 'description' => 'The number of times this goal was converted.', ), 14 => array ( 'uniqueId' => 'goal_8_daystoconversion', 'name' => 'Days To Conversion Goal "Agoda Click" (ID 8 )', 'description' => 'The number of days it took a visitor to convert this goal.', ), 15 => array ( 'uniqueId' => 'goal_7_daystoconversion', 'name' => 'Days To Conversion Goal "Liveaboard.com Click" (ID 7 )', 'description' => 'The number of days it took a visitor to convert this goal.', ), 16 => array ( 'uniqueId' => 'goal_4_daystoconversion', 'name' => 'Days To Conversion Goal "New Job Application" (ID 4 )', 'description' => 'The number of days it took a visitor to convert this goal.', ), 17 => array ( 'uniqueId' => 'goal_6_daystoconversion', 'name' => 'Days To Conversion Goal "New Resume" (ID 6 )', 'description' => 'The number of days it took a visitor to convert this goal.', ), 18 => array ( 'uniqueId' => 'goal_10_daystoconversion', 'name' => 'Days To Conversion Goal "Newsletter Signup" (ID 10 )', 'description' => 'The number of days it took a visitor to convert this goal.', ), 19 => array ( 'uniqueId' => 'goal_9_daystoconversion', 'name' => 'Days To Conversion Goal "User Comments" (ID 9 )', 'description' => 'The number of days it took a visitor to convert this goal.', ), 20 => array ( 'uniqueId' => 'goal_5_daystoconversion', 'name' => 'Days To Conversion Goal "View Submit Job" (ID 5 )', 'description' => 'The number of days it took a visitor to convert this goal.', ), 21 => array ( 'uniqueId' => 'max_goals_revenue', 'name' => 'Max Overall Revenue', 'description' => 'The maximum value for Overall revenue', ), 22 => array ( 'uniqueId' => 'goal_8_revenue', 'name' => 'Revenue Goal "Agoda Click" (ID 8 )', 'description' => 'The amount of revenue that was generated by converting this goal.', ), 23 => array ( 'uniqueId' => 'goal_7_revenue', 'name' => 'Revenue Goal "Liveaboard.com Click" (ID 7 )', 'description' => 'The amount of revenue that was generated by converting this goal.', ), 24 => array ( 'uniqueId' => 'goal_4_revenue', 'name' => 'Revenue Goal "New Job Application" (ID 4 )', 'description' => 'The amount of revenue that was generated by converting this goal.', ), 25 => array ( 'uniqueId' => 'goal_6_revenue', 'name' => 'Revenue Goal "New Resume" (ID 6 )', 'description' => 'The amount of revenue that was generated by converting this goal.', ), 26 => array ( 'uniqueId' => 'goal_10_revenue', 'name' => 'Revenue Goal "Newsletter Signup" (ID 10 )', 'description' => 'The amount of revenue that was generated by converting this goal.', ), 27 => array ( 'uniqueId' => 'goal_9_revenue', 'name' => 'Revenue Goal "User Comments" (ID 9 )', 'description' => 'The amount of revenue that was generated by converting this goal.', ), 28 => array ( 'uniqueId' => 'goal_5_revenue', 'name' => 'Revenue Goal "View Submit Job" (ID 5 )', 'description' => 'The amount of revenue that was generated by converting this goal.', ), 29 => array ( 'uniqueId' => 'sum_goals_revenue', 'name' => 'Total Overall Revenue', 'description' => 'The total number (sum) of Overall revenue', ), 30 => array ( 'uniqueId' => 'goal_8_visitstoconversion', 'name' => 'Visits To Conversion Goal "Agoda Click" (ID 8 )', 'description' => 'The number of visits it took a visitor to convert this goal.', ), 31 => array ( 'uniqueId' => 'goal_7_visitstoconversion', 'name' => 'Visits To Conversion Goal "Liveaboard.com Click" (ID 7 )', 'description' => 'The number of visits it took a visitor to convert this goal.', ), 32 => array ( 'uniqueId' => 'goal_4_visitstoconversion', 'name' => 'Visits To Conversion Goal "New Job Application" (ID 4 )', 'description' => 'The number of visits it took a visitor to convert this goal.', ), 33 => array ( 'uniqueId' => 'goal_6_visitstoconversion', 'name' => 'Visits To Conversion Goal "New Resume" (ID 6 )', 'description' => 'The number of visits it took a visitor to convert this goal.', ), 34 => array ( 'uniqueId' => 'goal_10_visitstoconversion', 'name' => 'Visits To Conversion Goal "Newsletter Signup" (ID 10 )', 'description' => 'The number of visits it took a visitor to convert this goal.', ), 35 => array ( 'uniqueId' => 'goal_9_visitstoconversion', 'name' => 'Visits To Conversion Goal "User Comments" (ID 9 )', 'description' => 'The number of visits it took a visitor to convert this goal.', ), 36 => array ( 'uniqueId' => 'goal_5_visitstoconversion', 'name' => 'Visits To Conversion Goal "View Submit Job" (ID 5 )', 'description' => 'The number of visits it took a visitor to convert this goal.', ), ), 'orderId' => 25, ), 8 => array ( 'category' => 'Forms', 'metrics' => array ( 0 => array ( 'uniqueId' => 'avg_form_time_hesitation', 'name' => 'Form Avg. Hesitation Time', 'description' => 'The average time a visitor hesitated to start interacting with a form.', ), 1 => array ( 'uniqueId' => 'avg_form_time_spent', 'name' => 'Form Avg. Time Spent', 'description' => 'The average time a visitor spent on a form.', ), 2 => array ( 'uniqueId' => 'avg_form_time_to_first_submission', 'name' => 'Form Avg. Time To First Submit', 'description' => 'The average time it took a visitor to submit this form for the first time.', ), 3 => array ( 'uniqueId' => 'form_conversion_rate', 'name' => 'Form Conversion Rate', 'description' => 'The number of times a form starter has converted the form.', ), 4 => array ( 'uniqueId' => 'nb_form_conversions', 'name' => 'Form Conversions', 'description' => 'The number of times this form was completed successfully.', ), 5 => array ( 'uniqueId' => 'form_resubmitters_rate', 'name' => 'Form Re-submitter Rate', 'description' => 'The number of form viewers that have re-submitted a form at least once.', ), 6 => array ( 'uniqueId' => 'nb_form_resubmitters', 'name' => 'Form Re-submitters', 'description' => 'The number of form viewers that have re-submitted a form at least once.', ), 7 => array ( 'uniqueId' => 'nb_form_starters', 'name' => 'Form Starters', 'description' => 'The number of form viewers that have started interacting with a form at least once.', ), 8 => array ( 'uniqueId' => 'form_starters_rate', 'name' => 'Form Starters Rate', 'description' => 'The percentage of times a visitor has viewed a page where this form was included and then started interacting with it.', ), 9 => array ( 'uniqueId' => 'nb_form_starts', 'name' => 'Form Starts', 'description' => 'The number of times a visitor has started interacting with a form after viewing it.', ), 10 => array ( 'uniqueId' => 'nb_form_submissions', 'name' => 'Form Submissions', 'description' => 'The number of times a form was submitted in total. If a visitor submitted a form 10 times, and another visitor 3 times, it will show 13 total form submissions.', ), 11 => array ( 'uniqueId' => 'nb_form_submitters', 'name' => 'Form Submitters', 'description' => 'The number of form viewers that have submitted a form at least once.', ), 12 => array ( 'uniqueId' => 'nb_form_viewers', 'name' => 'Form Viewers', 'description' => 'The number of visitors that have viewed a page where this form was included at least once. When a visitor converts a form, and views the same form afterwards again, it counts a new viewer.', ), 13 => array ( 'uniqueId' => 'nb_form_views', 'name' => 'Form Views', 'description' => 'The number of times your visitors have viewed a page where this form was included.', ), 14 => array ( 'uniqueId' => 'nb_form_time_hesitation', 'name' => 'Hesitation Time', 'description' => 'The time a visitor waited before starting to interact with a form.', ), 15 => array ( 'uniqueId' => 'max_form_views', 'name' => 'Max Form Views', 'description' => 'The maximum value for Form views', ), 16 => array ( 'uniqueId' => 'max_form_time_hesitation', 'name' => 'Max Hesitation Time', 'description' => 'The maximum value for Hesitation time', ), 17 => array ( 'uniqueId' => 'max_form_time_spent', 'name' => 'Max Time Spent', 'description' => 'The maximum value for Time spent', ), 18 => array ( 'uniqueId' => 'max_form_time_to_first_submission', 'name' => 'Max Time To First Submit', 'description' => 'The maximum value for Time to first submit', ), 19 => array ( 'uniqueId' => 'nb_form_time_spent', 'name' => 'Time Spent', 'description' => 'The total time all visitors spent on a form in total.', ), 20 => array ( 'uniqueId' => 'nb_form_time_to_first_submission', 'name' => 'Time To First Submit', 'description' => 'The time it took the visitor to submit a form.', ), ), 'orderId' => 49, ), 9 => array ( 'category' => 'Media', 'metrics' => array ( 0 => array ( 'uniqueId' => 'avg_media_completion', 'name' => 'Avg. Completion', 'description' => 'The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.', ), 1 => array ( 'uniqueId' => 'avg_media_length', 'name' => 'Avg. Media Length', 'description' => 'The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.', ), 2 => array ( 'uniqueId' => 'avg_spent_time', 'name' => 'Avg. Time Spent', 'description' => 'The average amount of time a visitor spent watching or listening to a media.', ), 3 => array ( 'uniqueId' => 'media_finish_rate', 'name' => 'Finish Rate', 'description' => 'The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).', ), 4 => array ( 'uniqueId' => 'nb_media_finishes', 'name' => 'Finishes', 'description' => 'The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.', ), 5 => array ( 'uniqueId' => 'nb_media_impressions', 'name' => 'Impressions', 'description' => 'The number of times a visitor viewed a page where this media was included.', ), 6 => array ( 'uniqueId' => 'nb_media_uniq_impressions', 'name' => 'Impressions By Unique Visitors', 'description' => 'The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.', ), 7 => array ( 'uniqueId' => 'max_media_length', 'name' => 'Max Media Length (in Seconds)', 'description' => '', ), 8 => array ( 'uniqueId' => 'max_mediaanalytics_spenttime', 'name' => 'Max Time Spent Playing Media (in Seconds)', 'description' => 'The maximum value for Time spent playing media (in seconds)', ), 9 => array ( 'uniqueId' => 'max_mediaanalytics_timetoplay', 'name' => 'Max Time To Initial Media Play (in Seconds)', 'description' => 'The maximum value for Time to initial media play (in seconds)', ), 10 => array ( 'uniqueId' => 'media_play_rate', 'name' => 'Play Rate', 'description' => 'The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.', ), 11 => array ( 'uniqueId' => 'nb_media_plays', 'name' => 'Plays', 'description' => 'The number of times a visitor watched or listened to a media', ), 12 => array ( 'uniqueId' => 'sum_media_length', 'name' => 'Total Media Length (in Seconds)', 'description' => '', ), 13 => array ( 'uniqueId' => 'sum_mediaanalytics_spenttime', 'name' => 'Total Time Spent Playing Media (in Seconds)', 'description' => 'The total number (sum) of Time spent playing media (in seconds)', ), 14 => array ( 'uniqueId' => 'sum_mediaanalytics_timetoplay', 'name' => 'Total Time To Initial Media Play (in Seconds)', 'description' => 'The total number (sum) of Time to initial media play (in seconds)', ), 15 => array ( 'uniqueId' => 'nb_uniq_mediaanalytics_groupedresource', 'name' => 'Unique Grouped Resources', 'description' => 'The unique number of Grouped Resources', ), 16 => array ( 'uniqueId' => 'nb_uniq_mediaanalytics_mediatitle', 'name' => 'Unique Media Titles', 'description' => 'The unique number of Media Titles', ), 17 => array ( 'uniqueId' => 'nb_uniq_mediaanalytics_playername', 'name' => 'Unique Player Names', 'description' => 'The unique number of Player Names', ), 18 => array ( 'uniqueId' => 'nb_uniq_mediaanalytics_mediaresource', 'name' => 'Unique Resources', 'description' => 'The unique number of Resources', ), 19 => array ( 'uniqueId' => 'nb_uniq_mediaanalytics_resolution', 'name' => 'Unique Video Resolutions', 'description' => 'The unique number of Video Resolutions', ), ), 'orderId' => 50, ), );